Should You Include Prices On Your Media Kit

Influencer Marketing

Woo! That’s a great question, friend, and rightly so. Quick answer: No. 

Personally, I’ve always steered AWAY from adding prices on my Media Kit and here’s why: ⁣

1️⃣ I lose significant negotiation power ⁣⁣

When you’re negotiating with a brand you want to have the MOST leverage as possible. ⁣⁣

When you include prices, rather than really seeing if you’re a good fit for a partnership, brands are just going to “judge” your “level of fit” based on your rates. ⁣⁣

*In WEEK TWO of my group coaching program, Network to Networth, I will be covering the keys to designing a Media Kit that sells with a VERY special guest lecture that will give you incredible perspective from a BRANDS point of view on what they’re looking for! ⁣⁣

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2️⃣ More negotiation power = more $$$⁣⁣

A brand may have a budget to pay you $1,000, but if your Media Kit says you would only charge $500, then that’s what you’re going to get. ⁣⁣

They’re not going to be like, “oh I saw your prices were $500, but….want $1,000?”⁣

3️⃣ No two brands are the same ⁣⁣

By adding your rates to your Media Kit you’re essentially placing a “one size fits all label” on your work when things like timeline, amount of deliverables, usage rights, and exclusivity rights are ALL going to vary on a case-by-case basis. ⁣⁣

👉🏼 ACTION STEP: Instead of having a Media Kit with rates, create a separate RATE SHEET where you break down specific pricing, explain why you charge what you do, and what benefits a brand is going to get from each piece of content. ⁣⁣⁣

Let’s break the silence of “industry secrets” and build YOU an authentic and professional media kit that lands brand deals like no other, together! Click here to grab my new Media Kit Guide and start today!

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