It’s crazy that I have officially been blogging for an entire year as of today. In honor of this milestone I am sharing a little bit about my crazy journey and 5 valuable tips I’ve learned along the way!
1. Your blog is more valuable than your Instagram:
When I first started blogging I placed a lot of importance on Instagram and growing my account. Granted, I was blessed to reach 10k in a year, but with that came less attention spent on growing my email subscriber list, upping my blog readership, and learning (or at least attempting) how to read Google Analytics. With the upcoming year I am pivoting my focus from Instagram to my blog because at the end of the day your blog is the one thing you have complete control over. Just like Vine was suddenly taken away, Instagram could dissipate as well. Though the likelihood of this happening is minuscule, it’s still crucial to grow your blog as it is a platform you’ll always have the rights and control over. No one owns it but you.
2. Networking is important, but so is exclusivity:
One of the most exciting things as an influencer is earning an extended invitation to an event. You get the opportunity to meet other creatives, people in marketing and PR, learn about differing brands, etc. I used to go to nearly every event that I was invited to because my take was, “hey, why not?” At the end of the day though you want to be exuding exclusivity and making sure that what you’re attending is an appropriate representation of you and your brand. If I am invited to check out a Home Goods store for a new grand opening, but I don’t have a home of my own, then how does my presence relate to the brand? It doesn’t. If it doesn’t relate to your target audience and the brand you’re trying to build- it’s not worth your time and using that Anastasia palette you spent $50 on.
3. Pitching to brands is not an indication of defeat:
I was advised by many bloggers in the first few months to not pitch to brands because it made you look bad. This is a huge misconception in the influencer industry. Brands do not know every single blogger out there. You may be exactly what they’re looking for to represent their next campaign, but they just haven’t come across you yet. Pretend this whole blogging adventure is a season of Shark Tank. Bloggers are the business men and women pitching, the sharks are the brands you want to work with. You wouldn’t just sit around hoping that a shark reaches out to you offering you a deal. Rather, you would go up to the shark and do your best to sell them your idea. Don’t let your follow count or fear of rejection deter you from pitching your partnership ideas and visions to brands. Again, you could be exactly what they’re looking for. You have not because you ask not.
4. Not everyone has the same vision as you:
One of the hardest things I had to learn in the last year is remaining silent when it comes to laying out your visions and dreams to other people. I learned the rough way when trying to tell a friend about what I saw happening in the future months with my blog and was met with “reality checks” and a blank stare. I left the conversation feeling defeated and questioning if I really was too “futuristic.” The actual reality is that not everyone is going to see your vision and that’s okay. At the end of the day I know the dreams the Lord has placed into my heart and as long as I’m holding on to His promises and pushing forward fully trusting in Him, then everything will turn out even better than I could have imagined.
5. If you’re passionate about it, pursue it:
The last point I will leave you with is this. Pursue your passion. You’ll regret not pursuing your passion more than you’ll ever regret trying and failing. There is always more to be learned from failure than success.
Last but not least, thank you for the bottom of my heart for your encouragement and support on this wild journey. I know it’s crazy cliche to say, but I really wouldn’t be here without you. And lots of burgers + fries of course. So thank YOU! Cheers to another great year!!
All photography by Suzi Ibanez