I am pumped to bring you this next guest post all about how to up your Instagram game and grow your following. It’s full of a ton of useful insight by two friends of mine, Julie and Samantha, the founders behind Social Brand School. Check it out below and see how you can get a free 90 minute training on how to monetize your Instagram account at the end!
On Insta, content is queen. The first secret to getting 5K followers is creating a reason for those people to follow you. Most people just post random photos. Even though the quality of the photos may be great, there’s no cohesive story being told. The audience isn’t sure what to expect each day, so over time, they unfollow (or never follow at all)!
Below are 5 Tips to Getting your First 5,000 followers on Instagram in Record Time:
1. Decide why people will follow you and keep your posts focused on that.
To keep this simple, think of all Instagram content as falling into four categories: education, motivation, exploration, or art:
Education is teaching your audience about a topic.
Motivation is inspiring your audience about a topic (whether it’s their health, wardrobe, career, etc.).
Exploration is finding new things within a niche to expose your audience to. This could be new restaurants, new bloggers, new foods, or anything else you can think of.
Art is of course reserved for those who create beauty in a visual form, whether that’s painting, dance, playing an instrument, or even mixing glitter! Art can also be comedy or any other secret talent you have.
By keeping your Instagram content really focused, you make it easy for people to decide to follow you because they know exactly what they are going to get.
2. Create a Content Plan.
With Instagram’s new algorithm, posting once a day is enough if you have a small audience right now. The key is knowing what you’re going to post each day and having your posts prepared in advance.
3. Select the 30 Hashtags You’ll Add to Each Post
To select your hashtags, think of key words or phrases (such as those you would type into Google) that your ideal customer may be typing in to Instagram to find you. Mix in other hashtags that describe your ideal customer as well. Selecting hashtags that are small in size (less than 100,000 uses) will increase the likelihood of hitting top posts.
4. Engage Daily!
When you’re small, you’ll grow to the degree you engage. The best way to engage is to:
a. Like & comment on your followers’ posts
b. Find a hashtag that your ideal customer would use to describe themselves and like & comment under that tag
c. Follow people who look like your ideal customers! You can find clues in their bio line, captions, and comments.
With these tips, you’ll hit 5,000 followers in no time!
About the Authors:
Julie and Samantha are the two forces behind Social Brand School, an online Instagram marketing school for entrepreneurs. To get a free 90 minute training on how to monetize your Instagram account, go to bit.ly/monetizeyourgram and follow them @SocialBrandSchool on Instagram!